Debbie Nierman, CCO & Team Lead
Highly experienced, talented marketing and promotions executive with years of hands-on experience providing custom, innovative branding solutions and marketing campaigns that deliver real, measurable results.
"As your creative team lead, I will work directly with you to evaluate your needs, determine which Branding Bundle is best for you and then I'll work the plan from commencement to completion. I'll be at the helm, working with designers, artists, copywriters and creatives to deliver everything you need. You can count on me to oversee the creative process, to assemble just the right team and to get the job done".
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Please contact me for referrals.
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EXPERIENCE
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Founder & CCO, HGX Creative
February 2001 - Present
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- Owner and leader of an award-winning creative marketing company
- Serves diverse, high-end corporate clients across New England
- Work portfolios have been used as case studies for innovative corporate marketing strategy
- Built and developed Plus4 Collaborative, taking a 'team of experts' approach for clients
- Clients include Boston Medical, Cabot, Comcast, Crystal Financial, Envestnet, National Aids Fund, New
England Dairy Promotion Board, Papa Gino’s & D’Angelo, and Special Olympics Massachusetts
- Customizes results-focused campaigns that use physical and print materials, tradeshow and event materials,
rewards marketing, sweepstakes/contests, premium promotional products, branded giveaways, creative
dimensional direct mail, and others
- Leads and oversees all creative work with a team of graphic designers, web designers, copywriters, SEO specialists and legal counsel for trademark registrations and all related intellectual property needs
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Founder & President, Atomic Marketing, Inc.
November 1998 - April 2001 (2 years 5 months)
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- Designed and implemented brand new company and concept from start to finish
- Successfully garnered mass quantity of corporate clients for an immediate base of business
- Developed and trained a full sales team on working with corporate clients
- Cultivated a team that was knowledgeable in innovative, ‘true marketing and promotions’ campaigns
- Brought in and trained an experienced team of creative designers on design ‘marketing’
- Created and implemented all policies, procedures, and employee/staff handbooks
- Successfully built, managed, and led a 25-person staff
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Account Executive, Keene Advertising, Inc.
May 1990 - November 1998 (8 years 6 months)
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- Drastically improved the overall company by shifting its focus from solely ‘product’ and ‘your logo here’
marketing, to results-driven creative design campaigns
- Built a book of business from nothing, cultivating more than $2 million in sales
- Worked heavily with a large clientele of pharmaceutical and consumer goods companies
- Created a VIP client program to recognize and increase relationships with high-paying, corporate clients
- Developed and built the company’s design department and art department
- Built the company’s clientele and services through direct mail and creative outreach
- Served as a direct, expert consultant to administrative and executive leadership
- Developed and built brand, logos, and defined style guidelines